Free Driving Safety Card from Dr. Jocko

Deer Crash Pocket Card

Deer in your headlights? Don't swerve.

WisDOT reports 17,795 deer crashes in Wisconsin in 2025, with 6 deaths and 720 injuries (preliminary data). More than one third of 2024 deer crashes happened in October and November. This free pocket card covers what to do on the road and right after a deer crash. The line to remember: Brake firm, stay in your lane.

• On the road. If you can't avoid a deer, brake firmly and stay in your lane. Why sudden swerving can make it worse.
• Dawn and dusk. When deer are most active, and why one deer usually means more.
• Riders. Extra tips for motorcycle riders from WisDOT.
• After a crash. What WisDOT says to do, and when to call 911.
• Sources. Backed by the Wisconsin DOT.

Current as of Oct 10, 2026. 2025 numbers are preliminary WisDOT data.

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